I was watching an episode of Patriot Act with Hasan Minhaj on Netflix, and what he

I was watching an episode of Patriot Act with Hasan Minhaj on Netflix, and what he said left a huge impact on me. For instance, did you know that an average American woman buys 68 new items of clothing each year, out of which, 50% are not worn more than thrice? According to Investopedia, “Fast fashion” is a term used by fashion retailers to describe inexpensive designs that move quickly from the catwalk to stores to meet new trends. It is about making trendy clothes quick, cheap, and disposable. This “see now, buy now” kind of retail environment is made a reality by brands like Zara, H&M, and Shein that offer the latest designs at affordable prices. Fast fashion is stylish and cheap. Add to it the pressure social media puts on people to avoid rotating garments so that our Instagram feeds look stylish and colourful, and the millennials just can’t stop buying new clothes each week. Did you know, in 2015, the greenhouse gases from textile production were more than the emissions of all flights and maritime shipping combined? The problem starts where the clothes start: the manufacturing of the fabric. A simple cotton jacket might look great, but, on an average, it requires roughl...

Monsoon aims for 90% sustainable clothing by 2023 | Apparel Industry News

The company, one of the biggest British high street retailers, today (30 October) said its ambition is to “become the figurehead for sustainability within the UK high street” by 2023. In an update alongside its latest sustainability report, the company outlined a number of sustainability improvements it is making for its spring/summer 20 collections. These include: over 50% of Monsoon clothing to be sustainable; 70% of all cotton used to be organic; the launch of a 90% sustainable beachwear collection; over 65% viscose will be used; and 65% of children’s beach products will be sustainable. Other commitments are that 70% of all Monsoon’s jersey pieces will be sustainable, and 50% of polyester used in Monsoon’s knitwear will be recycled. The company is also keen to use more sustainable materials in its denim. “Ethical production has always been at the heart of Monsoon and, as we move forward, we want the sustainability of our products to become an integral part of our brand DNA,” says head of design Caroline Jackson. “We are currently driving an internal revolution to implement impactful changes. We are proud of the progress we have ...