Below are three of the top stories in automated data collection, RFID and the Internet of Things in recent weeks. Will New Codes and Technology Push the UPC Code Aside in Retail?A new blog post from the analysts over at VDC Research says leading retailers are actively looking at several types of newer age bar codes versus the traditional UPC/GTIN at point of sale. Those are: Digimarc Watermarking, QR Code, and Digital Image Recognition. VDC says approximately 28% of retailers are extremely familiar with Digimarc’s Invisible Barcode, citing that the faster throughput at checkout and the improved packaging design were the primary benefits for applying this particular scan to items at the POS. With the Digimarc, price, item number and other important data can be captured instantly through camera scanners and some special software. Not only is this “invisible barcode” more effective at empowering merchants to participate in dynamic pricing, but also allows for a greater level of transparency between the consumer and the firm, thus lowering the transaction costs associated with the purchase. Digimarc accomplishes this by allowing factors about the product – su...