This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726. Manufacturing may be exciting work, but it’s usually not very attractive – and that’s a problem for manufacturers working to recruit promising newcomers and train talented associates. Is it possible a better setting might improve their efforts? At Lansing Community College in Michigan, the new Center for Manufacturing Excellence (CME) is a state-of-the-art training cluster designed to prepare today’s youth for tomorrow’s manufacturing technology. To create a visually appealing space that will attract and inspire students, Lansing Community College turned to Ideation Orange, a branded environment signage firm based in Royal Oak, Mich. Branded environments create the atmosphere of an organization through an intentional combination of architecture, graphics, interior design, and signage. Such an atmosphere expresses an organization’s values, story, and culture. It is designed to influence how people perceive a brand, and to differentiate an organization ...